Cox Cable

Cox Communications, also known as Cox Cable and formerly Cox Broadcasting Corporation is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest 2 cable television provider in the United States, serving more than 6.2 million customers, including 2.9 million digital cable subscribers, 3.5 million Internet subscribers, and 2.2 million digital telephone subscribers. 3 Cox is headquartered at 1400 Lake Hearn Drive in Atlanta's unincorporated Sandy Springs area of DeKalb County, Georgia, U.S., north of Atlanta.

One of its prominent marketing trademarks is a fictional animated "spokesman" character named Digital Max, used from 2005 through 2008. The phasing out of Digital Max in 2008 was followed by the introduction of the current Cox mascots, the "Digis," little digital helpmates featured in many of Cox Communications brand commercials. The new little helpers, dressed in all white with blue goggles and hands, closely resemble the main character from the 1982 arcade game, "Dig Dug".

Cox Enterprises expanded into the cable television industry in 1962 by purchasing a number of cable systems in Lewistown, Lock Haven and Tyrone, Pennsylvania, followed by systems in California, Oregon and Washington. The subsidiary company, Cox Broadcasting Corporation later renamed to Cox Communications , was not officially formed until 1964, when it was established as a public company traded on the New York Stock Exchange. It was taken private by Cox Enterprises in 1985.

In 2004, Cox Enterprises announced its intention to purchase those shares of Cox Communications which it did not already own. A 6.6 Billion tender offer was completed in December of that year, and Cox Communications has been a wholly owned subsidiary ever since. 9 This was the second time Cox was taken private by Cox Enterprises.

Cox distributes standard definition and high definition cable television programming, including Digital Cable. 10 Cox has no plans to discontinue an analog level of service as part of the digital transition. 11 Cox launched Digital Cable on its Orange County system in 1997. In February, 2008 Cox started to implement Switched Digital Video SDV technology in some of their markets.

Cox offers digital video recorder service, provided using Motorola, Scientific-Atlanta or Moxi equipment depending on the local market.